NZ partners to conservation

first_imgAir New Zealand Chief executive officer Rob Fyfe has confirmed a three year partnership between the airline and the Department of Conservation (DOC), an important expansion of the airline’s environment strategy.Worth equivalent $1 million annually to the DOC, the partnership will allow travel and marketing support of new conservation programs and help promote New Zealand’s natural tourism to domestic and international tourists like never before.New Zealand Prime Minister John Key was accompanied at the announcement by Mr Fefe and other key members, the minister of conservation Kate Wilkinson, DOC director-general Al Morrison and Air New Zealand and DOC staff.Major sponsorship of the Great Walks by Air New Zealand’s incorporates nine of New Zealand’s finest tracks; Rakiura, Kepler, Milford, Routeburn, Heaphy, Abel Tasman Coast, Whanganui River Journey, Tongariro and Lake Waikaremoana. As a part of DOC’s active recovery programmes and under the new agreement, Air New Zealand will also be responsible for the transportation of threatened species (birds, reptiles and invertebrates) to safe new breeding sites around the country.DOC director-general Al Mr Morrison said the partnership was ‘natural’ with a forward thinking company that sees the real value of conservation. “Air New Zealand understands that looking after the things that make New Zealand unique is good for their business,” Mr Morrison said.“Whether it is help transporting threatened species or getting more people out experiencing the value of our National Parks, Air New Zealand will be investing in its own future as well as New Zealand’s.”Mr Fyfe expressed excitement as the opportunity builds on Air New Zealand’s ongoing focus of reducing the environmental footprint and protecting New Zealand’s natural assets. Marketing plans for the Great Walks by the airline include flight and hut packages and high-end group experiences on conservation land.  Promoting this is planned through its million strong frequent flyer database, significant local and international marketing and social media activity.Plans of a global competition labelled “The Great Walker” will launch in two months.  The winner will have the opportunity to visit New Zealand and take on the challenge of completing all nine Great Walks in nine weeks. Source = e-Travel Blackboard: K.Wlast_img read more